
Published Oct 2024
Starting and running a social enterprise
The social enterprise journey can be both exciting and challenging. This section provides resources and tools to help you navigate the process of starting and running a successful social business. From understanding the problem you want to solve to measuring your impact and building a strong team, we cover the key areas that every social entrepreneur and practitioner needs to consider to turn intentions into impact.
Understanding problems
Before diving into solutions, it's crucial to have a deep understanding of the problem you're trying to solve. This section provides some resources that will help you explore the root causes of social and environmental issues, engage with affected communities, and identify pathways to create meaningful change.
Resources

Parliamentary Inquiry: Economic Self-Determination for First Nations Australians First Nations
This government inquiry explores how to improve economic self-determination and opportunities for Aboriginal and Torres Strait Islander peoples. Led by the Joint Standing Committee on Aboriginal and Torres Strait Islander Affairs, the inquiry examines barriers and enablers for training, jobs, business growth, access to capital and economic leadership. It gathers evidence from experts, organisations and communities and makes recommendations to strengthen pathways for First Nations economic participation and decision-making.
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How to revive a neighborhood: with imagination, beauty and art
Theaster Gates is a potter and community leader who shares how he transformed empty, run-down buildings into places where people can connect and create. In this talk, he shows how to see problems as opportunities, start with what you already have, and use art and culture to bring communities together and create positive change.
How to revive a neighborhood: with imagination, beauty and art
Problem Framing Canvas Workbook
This handbook helps you clearly understand the problem your social enterprise or project is trying to solve. When you understand the real problem, it is easier to find better solutions. The canvas and guide include simple tools to help you define the problem, see different types of problems, and identify practical actions you can take.
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Where good ideas come from
Steven Johnson is an author who studies how new ideas are created. In this video, he explains the main ideas from his book 'Where Do Good Ideas Come From?' He shares common patterns seen in history during times when creativity and innovation were strong, and what we can learn from them.
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The DIY Toolkit
Nesta is an independent charity in the United Kingdom that supports new and better ways of solving problems. They created this toolkit to help people develop, adapt, or improve ideas that create positive impact. The toolkit includes 30 simple and practical tools that are easy to use and apply in real situations.
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The Field Guide to Human-Centred Design
IDEO is a global design agency that focuses on designing with people in mind. This Field Guide to Human-Centred Design explains how IDEO approaches design for social impact. It includes 57 easy-to-use design methods for beginners and experienced designers, along with real-world examples.
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Impact Boom Blog and Podcast
Impact Boom has undertaken 100s of interviews with social entrepreneurs and change-makers from across Australia and around the world. Produced as podcasts and blogs, their platform provides an amazing range of impact insights and stories.
Impact Boom Blog and Podcast
Wathaga: Measurement and Evaluation (M&E) platform First Nations
Wathaga is an online tool made for First Nations programs and organisations. It helps teams collect, store and understand data in a safe and respectful way. Wathaga is built to protect community ownership of data and support cultural values and ethical use.
Wathaga: Measurement and Evaluation (M&E) platform
Community Services Outcomes Tree
The Community Services Outcomes Tree is a shared framework that helps community organisations describe and measure the outcomes of their work. It provides clear language and structure so services can show how their activities lead to meaningful change for individuals, families and communities.
Community Services Outcomes Tree
FRRR Community Data Tool
The FRRR Community Data Tool is a free online resource that helps local community groups find reliable information about their area. By entering a location, users can quickly access population figures, socio-economic data and regional indicators to support planning, applications for grants and telling their community’s story with strong evidence.
FRRR Community Data ToolWant to browse more resources?
See all resourcesBuilding a social enterprise business model
A solid business model is the foundation of any successful social enterprise. Here, you'll find resources to help you develop and evolve a business model that balances impact goals with financial sustainability. The resources will cover topics like start-up thinking, value propositions, customer segments, and importance of partnerships.
Resources

First Nations Startups Fact Sheets - Legal Guide Australia First Nations
The First Nations Startups Fact Sheets are practical legal guides from HopgoodGanim Lawyers. They help Indigenous entrepreneurs understand key issues when starting and growing a business. The resource explains topics such as business structures, contracts, intellectual property, funding and risk management. It supports First Nations founders to make informed decisions and to access clear, plain language legal information.
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Business Model Canvas Explained
This short, two-minute video explains the Business Model Canvas. The tool helps people plan and build business ideas for new ventures. It comes from Strategyzer’s book *Business Model Generation* and is used by entrepreneurs and organisations around the world.
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Using the Business Model Canvas for Social Enterprise Design
This booklet looks beyond the Business Model Canvas as a general tool. It explains how Ingrid Burkett, an Australian social entrepreneur, adapts the Canvas for social enterprises. The booklet guides you step by step on how to use the Canvas to suit social purpose work.
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Why the Lean Start-up Changes Everything
This article by entrepreneur and educator Steve Blank was published in the Harvard Business Review in 2013. It introduces the lean startup method, which focuses on testing ideas quickly, listening to customer feedback, and improving products step by step.
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Social Startup Studio
Social Startup Studio is a program run by Swinburne University of Technology in Melbourne. It supports people who want to start and grow social enterprises. The website offers a wide range of practical resources to help social enterprise startups get started and develop their ideas.
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Social Shifters Learning
Social Shifters is an international charity that supports young people to become leaders, innovators, and entrepreneurs. It helps them tackle social and environmental problems in new ways. Their website offers online learning, videos, and downloadable tools to support people starting social enterprises.
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The Social Entrepreneur's Playbook
This is a paid resource. Written by Ian C. MacMillan and James D. Thompson and published in 2013, the book provides clear, step-by-step guidance on how to start and grow a successful social enterprise, based on the authors’ experience in entrepreneurship and social innovation.
The Social Entrepreneur's Playbook
Nature positive business models
This online resource by Wedgetail brings together multiple examples of nature-positive business models being explored around the world.
Nature positive business models
People and Planet First (PPF)
People and Planet First is a participatory verification and a global collective that’s helping accelerate the transition to an economy that puts people and the planet first.
People and Planet First (PPF)
What is a social enterprise?
A social enterprise is a business that puts people and the planet first. They trade like any other business but exist specifically to make the world a better place.
What is a social enterprise?
Inclusive social innovation for hospitality employment
This research explores how a disability-inclusive social enterprise in hospitality can create meaningful jobs and lasting social change. Using Hotel Etico as a case study, it shows how inclusive design, strong relationships and co-creation with people with disability can transform workplaces, attitudes and employment systems.
Inclusive social innovation for hospitality employment
Systemic Venture Building - How to create social ventures that can achieve transformative change
Systemic Venture Building explains how new businesses can be designed to change entire systems, not just solve isolated problems. Developed by Metabolic, this approach focuses on creating multiple, connected ventures that work together to shift industries like energy, food and materials towards long-term social and environmental impact.
Systemic Venture Building - How to create social ventures that can achieve transformative change
Building Resilient Social Enterprises in Queensland
This report from The University of Queensland provides one of the first comprehensive studies of social enterprise growth in Queensland. It combines interviews and survey data to identify the capabilities that help social enterprises, including regional, start-up, and Indigenous enterprises, grow and succeed.
Building Resilient Social Enterprises in QueenslandWant to browse more resources?
See all resourcesMeasuring and evaluating impact
Demonstrating your social impact is essential for attracting funders, customers, and supporters. Understanding your impact is essential for learning and improving your approach. In this section, you'll find resources that will help you measure and manage your impact, and also good practices for reporting and communicating with your stakeholders.
Resources

Seedkit
Seedkit is a national project and online platform that helps social enterprises measure and share their impact. It allows organisations to track their work and results using simple dashboards and reports that can be customised to their needs.
Seedkit
Now we are all measuring impact
A rich introduction to the history of measurement and how different drivers have informed how we think about, and practice, impact measurement and evaluation today. Also includes some useful graphics that help distinguish different terms and approaches from each other.
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Expanding Concepts of Scale
People often ask if a social enterprise can be scaled. In this blog, Gord Tulloch challenges the idea that scale only means growing bigger or reaching more people. He explains five different ways to create impact, including changing rules, beliefs, social norms, and the conditions that help people take action.
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Theory of Change
A Theory of Change explains how actions lead to change. It shows the link between goals, activities, and results. This short video uses a simple example to show how the tool can help you set clear goals and map the steps needed to reach them.
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Theory of Change Step by Step | Why Nonprofits Need This Framework
This video explains the Theory of Change, a tool that helps organisations plan and measure their social impact. It breaks down key parts of the model, including inputs, activities, outputs, outcomes, and impact. The video also shares practical tips for improving impact measurement and involving stakeholders in the process.
Theory of Change Step by Step | Why Nonprofits Need This Framework
Ventures at the Helm
This report is a practical guide to impact measurement and management. It explains how enterprises can build strong impact strategies and shows that different approaches are needed at different stages of growth. Rather than using one model for everyone, it encourages flexible, stage-based impact practices.
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Common Approach to Impact Measurement
This guide from Common Approach explains the basics of measuring social impact in a clear and practical way. It outlines five essential practices that form a minimum standard for impact measurement. The resource helps organisations build simple, consistent systems to track results and improve their work.
Common Approach to Impact Measurement
Roadmap to Social Impact - CSI
This thorough resource from Centre for Social Impact is a step by step guide to support you and your organisation through the process of outcomes measurement and evaluation.
Roadmap to Social Impact - CSI
Community Services Outcomes Tree
The Community Services Outcomes Tree is a shared framework that helps community organisations describe and measure the outcomes of their work. It provides clear language and structure so services can show how their activities lead to meaningful change for individuals, families and communities.
Community Services Outcomes Tree
Impact-led design 2.0
Impact-led design 2.0 is a way to create programs and projects that are built around the change we want to see, not just around funding or activity. It uses evidence, lived experience, co-design and systems thinking to make solutions stronger and more effective across sectors such as government, philanthropy, business and not-for-profits.
Impact-led design 2.0
FRRR Community Data Tool
The FRRR Community Data Tool is a free online resource that helps local community groups find reliable information about their area. By entering a location, users can quickly access population figures, socio-economic data and regional indicators to support planning, applications for grants and telling their community’s story with strong evidence.
FRRR Community Data ToolWant to browse more resources?
See all resourcesAccessing appropriate funding and finance
Securing 'the right' funding is a common challenge for social enterprises. This section will guide you through the different types of capital available, including grants, loans, equity investment, and crowdfunding. You'll also learn what's required to develop an investment case and build relationships with impact investors.
Resources
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Prepare for Funding: The 4 Ps
This guide by Sefa (Social Enterprise Finance Australia) helps social enterprises get ready for funding. It explains four key areas to focus on: Purpose, Plan, Profit, and Prudence. It provides practical advice to strengthen strategy, financial planning and governance so organisations can confidently approach funders and investors.
Prepare for Funding: The 4 Ps
Impact Investing Hub Playbook
This self-guided Playbook supports Australia’s impact investing ecosystem. It offers practical modules on impact investing, impact measurement, and revenue diversification. Designed for investors, advisors, and organisations seeking funding, it helps users understand how impact capital works and how to prepare for investment.
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The Funding Centre
The Funding Centre is a portal providing information on grants and fundraising in Australia. It is an initiative of Our Community, a social enterprise that provides advice, tools and training for Australia’s community sector, as well as services for business and government.
The Funding Centre
Social Investment Explained
Social Investment Explained is a practical guide that helps community groups and social enterprises understand different types of investment. Produced by the Big Lottery Fund, Social Enterprise UK (SEUK) and Social Spider, it explains funding options, investment readiness, and key questions to consider when preparing to seek investment.
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Social Investment Manual: An Introduction for Social Entrepreneurs
This manual provides practical advice for social entrepreneurs on working with social investors. It explains the investment landscape, how to find and approach investors and what to expect during due diligence. The guide also shares tips for building strong, long-term partnerships.
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Raise finance
This guide explains how social enterprises can raise money beyond grants and donations by involving their community and members. It focuses on using a co-operative structure to attract investment, share ownership and build long-term financial support while staying true to social purpose.
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Community Investment for Australia Co-operatives
This handbook is a practical guide for communities and practitioners who want to set up a co-operative. It explains how co-operatives can meet local needs, raise funds from members, and build stronger local economies, while working within Australia’s national laws and regulations.
Community Investment for Australia Co-operatives
Riding the Tech Wave: How Charities Can Positively Engage with the Innovation Generation
This article highlights how charities can connect with a new generation of tech founders who are becoming major donors in Australia. Drawing on the Australian Tech Giving Report, it explains how tech wealth is growing, why tech givers give differently, and how not-for-profits can adapt to engage them.
Riding the Tech Wave: How Charities Can Positively Engage with the Innovation Generation
Awqaf: A 1,000-year-old blueprint for modern impact investing
This article explains 'awqaf', an ancient Islamic endowment model that funds public good, and why it might help shape modern impact investing in Australia. It describes how awqaf protect the original donation, provide ongoing community benefits, and invest ethically, offering new ways to support lasting social impact.
Awqaf: A 1,000-year-old blueprint for modern impact investing
Driving impact 2026 Unlocking the opportunity for corporate social impact investment in the United Kingdom
This report explores how companies can use social impact investment to support charities and social enterprises while creating lasting social value. It explains what corporate social impact investment is, why uptake remains low in the UK, and what organisations can do to overcome barriers and unlock impact-first funding models.
Driving impact 2026 Unlocking the opportunity for corporate social impact investment in the United Kingdom
She Gives: Growing Women's Giving in Australia
This national research report from She Gives explores how women in Australia engage in giving and philanthropy. It highlights trends, motivations, barriers, and opportunities, offering insights for organisations seeking to better understand and engage women as donors and changemakers within the impact economy.
She Gives: Growing Women's Giving in AustraliaWant to browse more resources?
See all resourcesLegal and governance
Navigating the legal and governance landscape is crucial for the long-term stability and success of any social enterprise. Here, you'll find resources on choosing the right legal structure for your venture, whether it's a non-profit, cooperative, or a company. We'll also cover topics like board governance, intellectual property, and risk management.
Resources
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Institute of Community Directors Australia (ICDA) - Tools and Resources
Institute of Community Directors Australia (ICDA) provides training, courses, and practical resources to strengthen governance in the community sector. It supports not-for-profits and social enterprises with tools, technology guidance, financial information, and free learning materials to help boards and leaders manage their organisations effectively.
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Financial Management and Governance Guide for Not-for-Profit (NFP) Organisations
This guide from CPA Australia supports not-for-profit organisations, including social enterprises, to manage their finances effectively. It covers financial management, governance, risk, compliance, and tax. The resource helps organisations build strong systems and make informed decisions to support long-term sustainability.
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Social enterprise guide
This guide from Justice Connect helps social enterprises understand their legal responsibilities. It covers choosing a legal structure, setting up governance, meeting compliance requirements, and managing day-to-day operations. The guide supports organisations at different stages of development to make informed legal decisions.
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Indigenous Governance Toolkit First Nations
The AIGI Indigenous Governance Toolkit supports Aboriginal and Torres Strait Islander organisations to build strong and culturally grounded governance. It provides practical tools, case studies, and guidance to help communities strengthen leadership, decision-making, and accountability while respecting culture, tradition and self-determination.
Indigenous Governance Toolkit
How to Be a Super Board Chair
This Stanford article shares nine practical strategies for strong board leadership in social enterprises. It explains how board chairs can build a positive culture, clarify roles, support executive leaders, plan for succession, recruit the right members, and address underperformance to create a respectful and effective board.
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The Governance of Social Enterprises', Schwab Foundation for Social Entrepreneurship
This guidebook, made by and for social entrepreneurs, covers building effective boards to balance social mission with financial goals. It includes advice on governance structures, board composition, recruitment, roles, and managing conflicts, highlighting how governance needs evolve as social enterprises grow.
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Intellectual Property Australia (IP Australia)
Protecting intellectual property is essential for social enterprises. IP Australia offers info on patents, trademarks, and more, including registration support.
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#BeyondtheRules - Balanced governance and ‘behaving well’ everywhere, every day
This article explores the idea of “balanced governance” and why good behaviour in organisations is about more than just following rules. It encourages leaders to think beyond compliance and focus on values, culture, and everyday actions that shape how organisations behave and make decisions.
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Support for businesses in Australia
This Australian Government website offers essential legal and governance info, covering business laws, risk management, health and safety, plus tools and templates.
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Australian Copyright Council (ACC)
The ACC is a non-profit legal service offering resources on copyright law, with guides and fact sheets for creators, including social enterprises.
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Legal Structures for Social Enterprises – a nationwide conversation on law reform
This article outlines a national conversation led by the Australian Law Reform Commission on legal structures for social enterprises. It explores whether current laws support purpose-driven business models and invites input on how legal reform could better enable social enterprises to grow and deliver impact.
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Australian Tax Office (ATO)
The ATO offers essential tax and super info for businesses, including social enterprises, covering worker status, payments, and related obligations.
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SafeWork Australia
SafeWork Australia offers resources for workplace health and safety, including psychosocial safety. Black Dog Institute supports mental health with free NSW training. Local SafeWork bodies, like SafeWork NSW, also provide helpful resources.
SafeWork Australia
Nature on the board - an open source guide
This guide shares, in plain English, how Faith in Nature recognised the legal Rights of Nature within its organisational structures. Based in the UK, It sets out how they went about it and the changes made to their ‘Articles of Association’.
Nature on the board - an open source guide
First Nations Governance, First Nations Affairs First Nations
This guide explains why genuine Indigenous governance requires real decision-making authority, not just consultation with suggestions for how to embed it. It makes clear the difference between tokenistic advisory roles and legitimate power-sharing structures that respect First Nations authority over Country and culture.
First Nations Governance, First Nations Affairs
Driving impact 2026 Unlocking the opportunity for corporate social impact investment in the United Kingdom
This report explores how companies can use social impact investment to support charities and social enterprises while creating lasting social value. It explains what corporate social impact investment is, why uptake remains low in the UK, and what organisations can do to overcome barriers and unlock impact-first funding models.
Driving impact 2026 Unlocking the opportunity for corporate social impact investment in the United KingdomWant to browse more resources?
See all resourcesPitching your business
Whether you're seeking funding, partners, or customers, you need to be able to pitch your social enterprise with clarity and conviction. This section will provide tips and templates for creating a powerful pitch deck, delivering an engaging presentation, and handling questions from potential investors and supporters.
Resources
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‘Pitching and fundraising’, Acumen Academy
The Acumen Academy offers free online courses and resources for social entrepreneurs. Their blog series on fundraising and pitching social enterprises provides valuable insights for changemakers seeking to refine their pitching skills and increase their chances of securing support and funding.
‘Pitching and fundraising’, Acumen Academy
Start Your Social Enterprise
While not specifically about pitching, this comprehensive guide serves as an excellent resource for preparing a social enterprise pitch. Use it as a valuable checklist and preparation tool, to help organise your thoughts and information in a way that resonates with investors, partners or supporters.
Start Your Social Enterprise
Your Guide to Making an Excellent Investor Pitch Deck
This short blog focuses on developing a pitch deck for ventures seeking funding. It shares practical tips, a template to structure your pitch as well as common questions. Since it’s from a conventional business perspective you’ll need to consider where your impact proposition should be included.
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The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Capitalist
This is a useful guide and template for creating effective investor presentations. It combines crowd-sourced input from top industry experts and the author’s personal experience. It also shares examples, practical design tips and strategies for addressing investor concerns.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Capitalist
‘Lights, Camera, Action: How to Craft a Compelling Pitch Video’, Indiegogo
Crafting a compelling pitch video can provide you with an excellent (and multi-use) resource. This guide shares tips for creating standout videos, different story arc models and advice for working with production agencies.
‘Lights, Camera, Action: How to Craft a Compelling Pitch Video’, Indiegogo
Making Embassy with Tyson Yunkaporta First Nations
Discover Tyson Yunkaporta’s concept of “making embassy,” which fosters respectful, reciprocal, and meaningful relationships between people, groups, and systems. Rooted in Indigenous cultural practices, it emphasises relationality, shared purpose, cultural respect, and adaptability. Explore how this dynamic approach creates spaces for dialogue, collaboration, and the intersection of diverse knowledge systems.
Making Embassy with Tyson YunkaportaWant to browse more resources?
See all resourcesBuilding and managing teams
As your social enterprise grows, you'll need to build and manage a team of passionate and skilled individuals. Here, you'll find resources on recruiting, onboarding, and developing your team members. We'll also cover topics like creating a positive workplace culture, managing volunteers, and fostering diversity and well-being in the workplace.
Resources
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‘The future of management is teal’, Frederic Laloux
Frederic Laloux's article explores Teal organisations, a progressive management model emphasising self-management, wholeness, and purpose. It outlines organisational paradigms, highlights successful examples, and offers insights for social enterprises to balance purpose and effectiveness, even with partial adoption.
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‘Brave New Work’, Aaron Dignan
This video features Aaron Dignan, author of Brave New Work, sharing insights on transforming outdated work practices.
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‘Managing volunteers’, Justice Connect
This Justice Connect guide outlines the key legal obligations organisations have towards volunteers. It provides practical examples, templates, and tips to help organisations navigate crucial areas, including the legal differences between volunteers, employees, and contractors; managing volunteer relationships; ensuring volunteer safety; addressing unlawful workplace behaviour; and handling intellectual property, privacy, and record-keeping issues.
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‘How To Have Challenging Conversations. Tips From Organisational Science’, Thinking About Teaching
This resource, adapted from the teaching profession, provides social enterprise leaders with strategies for navigating challenging management conversations. It highlights the ineffectiveness of "hard sell" or "soft sell" approaches in driving change and maintaining relationships. Instead, it introduces the "Open to Learning" framework, emphasising validity, respect, and commitment. Leaders are guided to approach conversations with shared decision-making and an open mindset, offering a practical tool for addressing performance issues and implementing change in dynamic work environments.
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‘Diversity, Equity, & Inclusion in the Workplace: A Strategic and Actionable Guide’, Diversity Australia
This Diversity Australia resource provides practical guidance on integrating diversity, equity, and inclusion (DEI) into workplaces. It explores key concepts, outlines benefits like improved culture and business outcomes, and offers strategies for fostering inclusivity. Highlighting leadership's role and the need for ongoing training, it frames DEI as both a moral and strategic imperative, emphasising that building an inclusive workplace requires sustained commitment.
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‘Relationships’, The Australian Indigenous Governance Institute (AIGI) First Nations
This resource from the Australian Indigenous Governance Institute (AIGI) examines the significance of relationships in First Nations governance. It covers cultural, community, and environmental connections, balancing roles, building trust, and fostering effective partnerships. The guide also explores allyship, network expansion, and practical strategies for creating balanced, respectful collaborations within Indigenous communities and beyond.
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Managing the Managers: Nine Tips to Help Social Enterprises Build Outstanding Management Teams
This article shares practical tips for managing a social enterprise effectively. It covers leadership, financial discipline, team management, and staying focused on mission while running a sustainable business. The advice is designed to help social entrepreneurs balance impact goals with strong operational performance.
Managing the Managers: Nine Tips to Help Social Enterprises Build Outstanding Management Teams
Leadership in Social Enterprise - How to Manage Yourself and the Team
This report by the Schwab Foundation for Social Entrepreneurship supports social enterprise leaders in tackling unique challenges like balancing social impact with commercial goals, managing diverse teams, and meeting stakeholder expectations. Grounded in global insights from interviews, case studies, and surveys, and developed with input from experienced social entrepreneurs, it offers practical, stage-specific guidance. Designed as a collaborative tool, it fosters knowledge sharing and equips leaders with strategies to drive mission-driven organisations effectively.
Leadership in Social Enterprise - How to Manage Yourself and the TeamWant to browse more resources?
See all resourcesGetting to market
To achieve your impact goals, you need to get your products or services into the hands of your target customers. In this section, you'll learn about market research, empathy mapping, brand building, the marketing and sales cycle, social procurement, and payments for outcomes. Many of the resources explore the unique market challenges and opportunities for social enterprises.
Resources
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A Beginner’s Friendly Guide On How To Conduct Market Research
This beginner-friendly guide explains how to conduct market research in a clear and practical way. It covers why market research matters, different types and methods you can use, and a simple step-by-step process to help you gather useful information before launching or improving a product or service.
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Startup Secrets: Go to Market Strategies
This long-form lecture from Harvard Innovation Labs explains how to plan a strong go-to-market strategy. It outlines key steps for launching a product or service, understanding customers, and choosing the right channels. Although designed for start-ups, the framework is useful for any organisation entering a market.
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Empathy Mapping Play
This guide explains how to run an Empathy Mapping exercise to better understand customers’ needs and experiences. It provides step-by-step instructions for preparing and running a session, using real customer data, and turning insights into practical actions to improve products and services.
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Social Procurement Fundamentals for Social Enterprises
This video tutorial explains social procurement and why it matters. It outlines the key drivers behind social procurement, how the Social Traders marketplace operates, and what social enterprises need to prepare in order to access contracts and opportunities through this growing market.
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Outcomes funds: Explained
This guide explains what an outcomes fund is and how it works. An outcomes fund brings together funding from different sources and pays organisations based on the results they achieve. The guide outlines who is involved and how these funds are set up and managed.
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The Brand Pyramid
This guide explains the Brand Pyramid, a simple model for building strong brands. It outlines five stages customers move through to develop loyalty: Presence, Relevance, Performance, Advantage, and Bonding. The model highlights the importance of understanding customer perceptions and creating positive brand experiences.
The Brand PyramidWant to browse more resources?
See all resourcesCommunications, stakeholder engagement & storytelling
Effective communication is key to building support for your social enterprise. In this section, you'll learn how to engage with stakeholders and develop a communications strategy. We also explore the power of storytelling. Compelling stories have the power to inspire, engage, and mobilise support for social enterprises. Here, we examine the key elements of effective impact storytelling and explore tools and platforms for crafting and sharing compelling narratives.
Resources

The basics of customer journey mapping
Discover the basics of customer journey mapping—an end-to-end visualisation of your customers' experience. This article explains how journey mapping helps you understand customer needs, improve design processes, and boost satisfaction and loyalty. Learn its benefits, how to create a map, and use insights for better customer experiences.
The basics of customer journey mapping
‘The basics of stakeholder mapping’, Smaply
A stakeholder map captures the ecosystem surrounding a product or service from a specific perspective. This article explores what stakeholders are, the importance of stakeholder mapping, and the steps to create an effective map. It includes downloadable templates, a walkthrough video, and guidance on prioritising stakeholders, illustrating relationships, and analysing value exchanges.
‘The basics of stakeholder mapping’, Smaply
Communications Strategy 101
Learn how to create an effective communications strategy with this practical fact sheet for community organisations. Covering key topics such as audience identification, crafting messages, platform selection, and evaluation, it provides a step-by-step guide with exercises and tips to help community foundations implement and refine their communications efforts.
Communications Strategy 101
The Story Canvas
Discover the Story Canvas—a practical tool to craft impactful, strategic stories tailored to your needs. Designed by Digital Storytellers, this downloadable canvas simplifies storytelling for nonprofits, social enterprises, and impact organisations. With step-by-step guidance and resources, it helps you create engaging stories that inspire action and advance your cause effectively.
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T.E.S.T = Transformational Ethical Story Telling
Discover T.E.S.T., an anti-oppressive framework for ethical storytelling that prioritises the rights and needs of all individuals. T.E.S.T. empowers Story Holders to control their narratives while providing Story Caretakers with principles to ensure safe, ethical storytelling. Explore related resources, including guides and an ethical storytelling video, to deepen your understanding.
T.E.S.T = Transformational Ethical Story Telling
'Stories to save the world', Futerra
This resource explores the power of storytelling in addressing climate change - its underlying ideas can be applied to other areas of impact. It argues that while the science and technology for combating climate change exist, what's missing is the right story to motivate action.
'Stories to save the world', Futerra
Social media marketing made easy - video lesson and planner
This 40 minute video uses real life examples to share how to build, launch and optimise a simple social media strategy. It is a pragmatic guide for small organisations with limited resources and time-poor people wearing multiple hats.
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Social media templates, Hootsuite
It’s difficult to keep up with the latest trends in social media. Hootsuite regularly updates its advice and offers many free tools for planning and posting on social media. This page pulls together 35 different templates and while they won’t all be relevant to you there are some useful ones in there.
Social media templates, Hootsuite
Riding the Tech Wave: How Charities Can Positively Engage with the Innovation Generation
This article highlights how charities can connect with a new generation of tech founders who are becoming major donors in Australia. Drawing on the Australian Tech Giving Report, it explains how tech wealth is growing, why tech givers give differently, and how not-for-profits can adapt to engage them.
Riding the Tech Wave: How Charities Can Positively Engage with the Innovation Generation
She Gives: Growing Women's Giving in Australia
This national research report from She Gives explores how women in Australia engage in giving and philanthropy. It highlights trends, motivations, barriers, and opportunities, offering insights for organisations seeking to better understand and engage women as donors and changemakers within the impact economy.
She Gives: Growing Women's Giving in AustraliaWant to browse more resources?
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Understorey points to a range of quality resources that already exist across the sector: practical guides, tools, reports, case studies, and proven frameworks. We’re bringing them together in one place to make it easier for everyone to learn and exchange about social enterprise.
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