Videos
Social media marketing made easy - video lesson and planner
This 40 minute video uses real life examples to share how to build, launch and optimise a simple social media strategy. It is a pragmatic guide for small organisations with limited resources and time-poor people wearing multiple hats.
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Learn how to:
- Identify who you’re marketing to and what you should be focusing on.
- Figure out what type of content you should be posting.
- Avoid boring “last minute” ad hoc posting which gets poor engagement.
- Build a simple plan across single / multiple social channels.
- Schedule it in a way that makes it easy to plan out and present to other stakeholders for feedback and signoff.
- Decide how many posts you need to do per week in a consistent manner.
- Leverage different formats and dozens of content types (text, video, photos etc).
- Use simple “hacks” and shortcuts for scheduling and engagement.
- Introduce flexibility, creativity and curiosity to achieve great marketing results.
- Stress-test and self-critique your posts for better outcomes.
- Experiment, analyse, measure and repeat to create a unique content strategy.
- Use data-led insights to provide a clear rationale around what you’re doing and why.
- Demonstrate value to stakeholders by applying a storytelling mindset to the full customer journey.
- Align your content to your wider brand / organisational strategy.
- Optimise for improved performance in a data-led manner while measuring ROI.
- Focus on relevant metrics for your personal, departmental or organisational goals.
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