Social media marketing made easy - video lesson and planner

Learn how to:

• Identify who you’re marketing to and what you should be focusing on.
• Figure out what type of content you should be posting.
• Avoid boring “last minute” ad hoc posting which gets poor engagement.
• Build a simple plan across single / multiple social channels.
• Schedule it in a way that makes it easy to plan out and present to other stakeholders for feedback and signoff.
• Decide how many posts you need to do per week in a consistent manner.
• Leverage different formats and dozens of content types (text, video, photos etc).
• Use simple “hacks” and shortcuts for scheduling and engagement.
• Introduce flexibility, creativity and curiosity to achieve great marketing results.
• Stress-test and self-critique your posts for better outcomes.
• Experiment, analyse, measure and repeat to create a unique content strategy.
• Use data-led insights to provide a clear rationale around what you’re doing and why.
• Demonstrate value to stakeholders by applying a storytelling mindset to the full customer journey.
• Align your content to your wider brand / organisational strategy.
• Optimise for improved performance in a data-led manner while measuring ROI.
• Focus on relevant metrics for your personal, departmental or organisational goals.