‘The basics of stakeholder mapping’, Smaply
A stakeholder map captures the ecosystem surrounding a product or service from a specific perspective. This article explores what stakeholders are, the importance of stakeholder mapping, and the steps to create an effective map. It includes downloadable templates, a walkthrough video, and guidance on prioritising stakeholders, illustrating relationships, and analysing value exchanges.
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A stakeholder map visualises the ecosystem in which a product or service operates from a specific perspective. This article explains what a stakeholder is, why stakeholder mapping is important and how to create an insightful stakeholder map.
This piece includes downloadable templates and a short video that walks you through the essential steps for creating a map including:
- The focus of your project
- Create a list of stakeholders
- Prioritise the stakeholders
- Illustrating the stakeholder on a map
- Sketching the value exchange between stakeholders
- Analysing the stakeholder map
- Saving and editing maps
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