Person drawing a detailed stakeholder map on a large whiteboard, illustrating relationships and value exchanges.
Articles

‘The basics of stakeholder mapping’, Smaply

A stakeholder map captures the ecosystem surrounding a product or service from a specific perspective. This article explores what stakeholders are, the importance of stakeholder mapping, and the steps to create an effective map. It includes downloadable templates, a walkthrough video, and guidance on prioritising stakeholders, illustrating relationships, and analysing value exchanges.

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Summary

A stakeholder map visualises the ecosystem in which a product or service operates from a specific perspective. This article explains what a stakeholder is, why stakeholder mapping is important and how to create an insightful stakeholder map.

This piece includes downloadable templates and a short video that walks you through the essential steps for creating a map including:

  1. The focus of your project
  2. Create a list of stakeholders
  3. Prioritise the stakeholders
  4. Illustrating the stakeholder on a map
  5. Sketching the value exchange between stakeholders
  6. Analysing the stakeholder map
  7. Saving and editing maps
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‘The basics of stakeholder mapping’, Smaply | Understorey