'Communications Strategy 101', Communities Foundations of Canada
Learn how to create an effective communications strategy with this practical fact sheet for community organisations. Covering key topics such as audience identification, crafting messages, platform selection, and evaluation, it provides a step-by-step guide with exercises and tips to help community foundations implement and refine their communications efforts.
View resourceSummary
This useful fact sheet offers a step-by-step approach for community organisations to create an effective communications strategy.
Key topics covered include:
- The importance of strategic communications for community foundations
- Six essential components of a communications strategy: audience, objectives, strategic pillars, key messages, implementation timeline, and evaluation
- Exercises to help define target audiences and craft key messages
- Tips for implementing communications plans, including platform considerations and storytelling
- Methods for evaluating and learning from communications efforts
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