1 Apr 2019

Communications Strategy 101

By Communities Foundations of Canada

Learn how to create an effective communications strategy with this practical fact sheet for community organisations. Covering key topics such as audience identification, crafting messages, platform selection, and evaluation, it provides a step-by-step guide with exercises and tips to help community foundations implement and refine their communications efforts.

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Summary

This useful fact sheet offers a step-by-step approach for community organisations to create an effective communications strategy.

Key topics covered include:

The importance of strategic communications for community foundations
Six essential components of a communications strategy: audience, objectives, strategic pillars, key messages, implementation timeline, and evaluation
Exercises to help define target audiences and craft key messages
Tips for implementing communications plans, including platform considerations and storytelling
Methods for evaluating and learning from communications efforts

Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

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