'Stories to save the world', Futerra
This resource explores the power of storytelling in addressing climate change - its underlying ideas can be applied to other areas of impact. It argues that while the science and technology for combating climate change exist, what's missing is the right story to motivate action.
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The document outlines several dominant and emerging narrative frames for climate stories, including "earned dystopia", "youth mutiny", "techno saviour", and "global awakening", as well as proposing new narrative approaches like "messy utopias" and "indigenous stories as guides". The authors illustrate how fear-based messaging can be shifted to hope-filled narratives that can inspire and mobilise people to take action.
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