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"Stories to Save the World" cover image from Futerra, featuring bold typography on an orange and blue background, promoting new climate narratives.
Reports

17 Feb 2025

'Stories to save the world', Futerra

This resource explores the power of storytelling in addressing climate change - its underlying ideas can be applied to other areas of impact. It argues that while the science and technology for combating climate change exist, what's missing is the right story to motivate action.

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Summary

The document outlines several dominant and emerging narrative frames for climate stories, including "earned dystopia", "youth mutiny", "techno saviour", and "global awakening", as well as proposing new narrative approaches like "messy utopias" and "indigenous stories as guides". The authors illustrate how fear-based messaging can be shifted to hope-filled narratives that can inspire and mobilise people to take action.

Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

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