.png)
Branding Frameworks - the Brand Pyramid and Keller's Brand Equity Model, Mindtools
The Brand Pyramid and Keller's Brand Equity Model are complementary frameworks for understanding and building strong brands. The Brand Pyramid illustrates five stages customers go through in developing brand loyalty: Presence, Relevance, Performance, Advantage, and Bonding. Keller's model, depicted as a four-level pyramid, focuses on how companies can build brand equity: Brand Identity, Brand Meaning, Brand Response, and Brand Relationships. Both models emphasise the importance of understanding customer perceptions and emotions, and creating positive brand experiences.
View resourceSummary
Related resources
Three Horizons Framework - a quick introduction
VideosThe ‘Three Horizons Framework’, developed by Bill Sharpe, is a strategic tool for managing long-term transformation. It maps three phases of change—current systems (Horizon 1), visionary futures (Horizon 3), and the transition zone (Horizon 2)—helping organisations navigate innovation and address emerging challenges. Widely used in future thinking and strategic planning, the framework offers practical steps for bridging the present with transformative visions.
Learn more
'Systems Mindsets & Practice for Social Enterprise', Social Enterprise World Forum 2022
ReportsThis resource explores the importance of systems thinking in social enterprise, advocating for interconnected approaches to tackle complex challenges. It introduces key practices, including adopting pluralistic perspectives, fostering collaborative networks, and addressing systemic issues through targeted interventions. By focusing on relationships, complexity, and leverage points, social enterprises can drive meaningful change while balancing specific actions with broader systemic goals.
Learn more
.png)