.png)
Branding Frameworks - the Brand Pyramid and Keller's Brand Equity Model, Mindtools
The Brand Pyramid and Keller's Brand Equity Model are complementary frameworks for understanding and building strong brands. The Brand Pyramid illustrates five stages customers go through in developing brand loyalty: Presence, Relevance, Performance, Advantage, and Bonding. Keller's model, depicted as a four-level pyramid, focuses on how companies can build brand equity: Brand Identity, Brand Meaning, Brand Response, and Brand Relationships. Both models emphasise the importance of understanding customer perceptions and emotions, and creating positive brand experiences.
View resourceSummary
Related resources
Agents of Change: Insights from First Nations Social Enterprise Leaders
WebinarsThe Land Back Foundation held an interactive session exploring how social enterprises can practice long-term allyship, accountability, and activism. The discussion shared lived experiences and practical actions for embedding equity and justice in everyday business.
Learn moreUnlocking Social Procurement Opportunities: Two-part workshop series | workshop 1
WebinarsQSEC, ArcBlue and Gov Ready held an interactive webinar exploring what it means for social enterprises to be procurement ready. Drawing on experience across government and private sector procurement, the session shared practical strategies to help social enterprises position themselves effectively, communicate their value, and demonstrate capability.
Learn more