17 Oct 2024

Ventures at the Helm

By Laura Budzyna, Heather Hachigian, Karim Harji and Penny Hawkins

This report is a practical guide to impact measurement and management. It explains how enterprises can build strong impact strategies and shows that different approaches are needed at different stages of growth. Rather than using one model for everyone, it encourages flexible, stage-based impact practices.

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Summary

Its key ideas are:

Strategic: what can and should be measured depends on a venture’s visibility and control over impacts and how its business model and mission evolve.
Adaptive: ventures cannot hold conditions constant or use the same metrics consistently because of their context, resources, and mission & strategy change.
Iterative: along the impact measurement and management journey, there are ebbs and flows between sophisticated, multi-dimensional approaches, to simple and direct measures, and then back again.

The project also has a website that offers a range of templates and tools for both enterprises and investors.

Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

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