'Ventures at the Helm', Budzyna et al.
This report provides an excellent guide to developing impact measurement and management strategies. Critically, it advocates for enterprises adopting different strategies depending on their stage of development versus a one-size-fits-all approach.
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Its key ideas are:
- Strategic: what can and should be measured depends on a venture’s visibility and control over impacts and how its business model and mission evolve.
- Adaptive: ventures cannot hold conditions constant or use the same metrics consistently because of their context, resources, and mission & strategy change.
- Iterative: along the impact measurement and management journey, there are ebbs and flows between sophisticated, multi-dimensional approaches, to simple and direct measures, and then back again.
The project also has a website that offers a range of templates and tools for both enterprises and investors.
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