
‘The basics of customer journey mapping’, Smaply
Discover the basics of customer journey mapping—an end-to-end visualisation of your customers' experience. This article explains how journey mapping helps you understand customer needs, improve design processes, and boost satisfaction and loyalty. Learn its benefits, how to create a map, and use insights for better customer experiences.
View resourceSummary
An introduction to customer journey mapping. A customer journey map is an end-to-end visualisation of your customers' experience. It can help you understand your customer’s perspective, putting their needs at the centre of design & innovation processes.
In this article you’ll learn:
- what customer journey mapping is
- how this method can help you to better understand your customers' expectations and needs
- how to create a customer journey map; and
- how to use these insights to significantly increase customer satisfaction and loyalty.
Related resources
Centre for Appropriate Technology (CfAT)
PlatformsThe Centre for Appropriate Technology (CfAT) delivers innovative, community-driven solutions for remote Aboriginal and Torres Strait Islander communities. By integrating Indigenous knowledge with modern technology, CfAT develops essential infrastructure, provides training, and supports sustainable development to enhance self-determination.
Learn moreIndigenous Knowledge Centres (IKCs)
OtherIndigenous Knowledge Centres (IKCs), operated by the State Library of Queensland, empower Indigenous communities to preserve culture, share knowledge, and integrate modern technology. They support local leadership, digital access, and cultural innovation.
Learn more