
‘The basics of customer journey mapping’, Smaply
Discover the basics of customer journey mapping—an end-to-end visualisation of your customers' experience. This article explains how journey mapping helps you understand customer needs, improve design processes, and boost satisfaction and loyalty. Learn its benefits, how to create a map, and use insights for better customer experiences.
View resourceSummary
An introduction to customer journey mapping. A customer journey map is an end-to-end visualisation of your customers' experience. It can help you understand your customer’s perspective, putting their needs at the centre of design & innovation processes.
In this article you’ll learn:
- what customer journey mapping is
- how this method can help you to better understand your customers' expectations and needs
- how to create a customer journey map; and
- how to use these insights to significantly increase customer satisfaction and loyalty.
Related resources
Agents of Change: Insights from First Nations Social Enterprise Leaders
WebinarsThe Land Back Foundation held an interactive session exploring how social enterprises can practice long-term allyship, accountability, and activism. The discussion shared lived experiences and practical actions for embedding equity and justice in everyday business.
Learn moreUnlocking Social Procurement Opportunities: Two-part workshop series | workshop 1
WebinarsQSEC, ArcBlue and Gov Ready held an interactive webinar exploring what it means for social enterprises to be procurement ready. Drawing on experience across government and private sector procurement, the session shared practical strategies to help social enterprises position themselves effectively, communicate their value, and demonstrate capability.
Learn more