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Circular infographic showing reasons for growing focus on impact across sectors.
Articles

17 June 2024

Now we are all measuring impact

By The Good Shift

A rich introduction to the history of measurement and how different drivers have informed how we think about, and practice, impact measurement and evaluation today. Also includes some useful graphics that help distinguish different terms and approaches from each other.

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Summary

The blog explains that while measuring impact is popular, it doesn't always lead to real change. It is a theoretical exploration around what is really important to track and why.

For social enterprises, there are three key lessons:

  1. Data isn't enough: True progress comes from challenging beliefs, not just collecting numbers.
  2. Value is more than money: Numbers and rankings can miss important details; storytelling and qualitative data matter.
  3. Focus on learning: Instead of strict goals, adapt and learn quickly to tackle complex issues.

These ideas can help social enterprises better understand and improve their work for long-term impact.

Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

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