‘Lights, Camera, Action: How to Craft a Compelling Pitch Video’, Indiegogo

The guide begins by offering key tips for creating standout videos. These include hooking the viewer within the first 30 seconds, keeping the video concise at 2-2.5 minutes, focusing on benefits rather than just features, and maintaining authenticity throughout. Pre-production planning, good audio quality, and a clear call to action are also emphasised as essential components.

The guide also explores different story arc models that can be employed and throughout the article, the importance of tailoring the video style to the product, brand, and target audience is consistently emphasised. For those opting to work with production agencies, the guide offers valuable advice on how to select and collaborate effectively with these partners.