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Startup Secrets: Go to Market Strategies

By Harvard Innovation Labs

4 Jan 2013

This long-form lecture from Harvard Innovation Labs explains how to plan a strong go-to-market strategy. It outlines key steps for launching a product or service, understanding customers, and choosing the right channels. Although designed for start-ups, the framework is useful for any organisation entering a market.

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Summary

This lecture by Michael Skok shares his views on how to enter a market and occupy a strong position. It covers the strategic and tactical frameworks needed for this. Learn how to develop your "brand essence" and integrate other key marketing assets for impactful sales and marketing.

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'Go-to Market Strategies', Harvard Innovation Labs | Understorey