'Go-to Market Strategies', Harvard Innovation Labs

This is a long-form video lecture from Harvard Innovation Labs for conventional start-ups and business, but it provides a comprehensive framework for thinking about and planning 'go-to' market strategies.

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Summary

This lecture by Michael Skok shares his views on how to enter a market and occupy a strong position. It covers the strategic and tactical frameworks needed for this. Learn how to develop your "brand essence" and integrate other key marketing assets for impactful sales and marketing.

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'Go-to Market Strategies', Harvard Innovation Labs | Understorey