'Why the Lean Start-up Changes Everything', Steve Blank (Harvard Business Review, 2013)

Blank says the lean startup approach transforms how companies innovate. The popular method suggests rather than investing heavily in elaborate planning, startups should focus on learning quickly through minimal viable products (MVPs) and adapting based on real-world customer insights. 

In this article you can read:

1. The basics of lean startup: How this approach uses quick, small tests to understand what customers want and prevent wasted effort.
2. Importance of customer feedback: Why getting early feedback is key to adjusting products and finding success sooner.
3. Flexibility and adaptation: How lean startups can change direction quickly when something isn’t working, which helps them grow with less risk.