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'Why the Lean Start-up Changes Everything', Steve Blank (Harvard Business Review, 2013)
This is a pivotal article by entrepreneur and educator Steve Blank, published in the Harvard Business Review in 2013. The article introduces the lean startup methodology, which emphasises rapid experimentation, customer feedback, and iterative product development.
View resourceSummary
Blank says the lean startup approach transforms how companies innovate. The popular method suggests rather than investing heavily in elaborate planning, startups should focus on learning quickly through minimal viable products (MVPs) and adapting based on real-world customer insights.
In this article you can read:
- The basics of lean startup: How this approach uses quick, small tests to understand what customers want and prevent wasted effort.
- Importance of customer feedback: Why getting early feedback is key to adjusting products and finding success sooner.
- Flexibility and adaptation: How lean startups can change direction quickly when something isn’t working, which helps them grow with less risk.
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