People With Purpose

Who we are

Our purpose is to equip business to improve the world.

As a certified B Corporation and Social Enterprise, People With Purpose has been committed since 2014 to creating profit purposefully — helping organisations intentionally generate economic value that also benefits society and the environment. Our vision is for this mindset to become a global norm, making purpose-led strategies as essential to business as profit and loss statements.

Our founder, Danielle Duell, is a thought leader in purpose-led strategy and leadership, bringing over 30 years of experience as an entrepreneur, executive, and trusted advisor. Her philosophy of "for profit and for the greater good" combines robust business expertise with a clear understanding of how organisations can address global challenges. This philosophy underpins all we do and is brought to life through our team of purposeful professionals who work alongside Danielle to deliver exceptional outcomes for our clients.

What we do

People With Purpose helps organisations become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders. We work to align profitability with purpose, enabling businesses to create positive societal and environmental impact alongside economic growth.

With expertise in purpose-led business and purposeful leadership development, we integrate purpose into every facet of business. Our work encompasses strategy, leadership, culture, communications, operations, and innovation—always centred on understanding an organisation's core purpose and vision, and aligning and enhancing its capacity to achieve them.

We support organisations in embedding a multi-stakeholder approach, making decisions that create value for shareholders, employees, customers, the environment and future generations. By balancing long- and short-term interests, we help organisations navigate emerging opportunities and challenges to benefit all stakeholders.