Who we are

Our vision - Our vision is a sustainable purpose-driven economy built on integrity, equity and fairness.

Our mission - We will achieve this by making it easy to find, engage with, and support for-purpose organisations listed on Greatest Good.

Our brand - Our brand reflects our purpose. The dots in the C of our logo shows individuals and organisational supporters and different sized for–purpose organisations coming together to form a community to meet on the 1 platform, forming the G, where together they can collectively do the greatest good.

Our values - Greatest Good values positive social and environmental impacts, both as a sustainable purpose-led organisation, and with the individuals and organisations using Greatest Good. We aim to be purposeful, innovative and impactful. We believe that we can all do our greatest good by:

  • creating positive social and environmental impacts
    and change through our day–to–day decisions, behaviours and actions
  • considering the impact that our buying power can create
  • living our lives more closely aligned to our values
  • being community minded

Founder - Jenni Harding
Supported by staff and 2 advisory boards
Meet the team

What we do

We offer an Australia-wide one-stop hub that makes it easy for individuals and organisations to do their greatest good by finding and supporting Australian social enterprises, B Corps, charities and not-for-profits .
We offer services and memberships to purpose-driven and underserved organisations including social enterprises, charities and other not for profits, as well as service providers to the for-purpose sector (collectively members).

Services offered include:

  • A digital hub to find and support for-purpose organisations via shopping, donating, finding courses and events, paid and volunteer jobs, asks/offers, resources and more
  • Membership on the Greatest Good ecosystem (see table below for various service offering)
  • Education sessions and events
  • Presentations and workshops
  • Consulting services
  • Start-up and other advice and mentoring
  • Regulatory updates
  • Free tools and resources

Our work

Head office:

  • Victoria

Service location(s):

  • Australian Capital Territory
  • New South Wales
  • Northern Territory
  • Queensland
  • South Australia
  • Tasmania
  • Victoria
  • Western Australia
  • Outside Australia

Type(s) of actor:

  • Social Enterprises
  • Capability builders
  • Professional service providers

Team portrait photos - contact us

We’d love to hear from you!

Reach out to one of our team members, and share input and ideas about how we can evolve Understorey.

Get in touch