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Blue circular dotted “G1” logo with text “Greatest Good” beneath.

Greatest Good

Email ABN

Who we are

Our vision - Our vision is a sustainable purpose-driven economy built on integrity, equity and fairness.

Our mission - We will achieve this by making it easy to find, engage with, and support for-purpose organisations listed on Greatest Good.

Our brand - Our brand reflects our purpose. The dots in the C of our logo shows individuals and organisational supporters and different sized for–purpose organisations coming together to form a community to meet on the 1 platform, forming the G, where together they can collectively do the greatest good.

Our values - Greatest Good values positive social and environmental impacts, both as a sustainable purpose-led organisation, and with the individuals and organisations using Greatest Good. We aim to be purposeful, innovative and impactful. We believe that we can all do our greatest good by:

  • Creating positive social and environmental impacts and change through our day–to–day decisions, behaviours and actions.
  • Considering the impact that our buying power can create.
  • Living our lives more closely aligned to our values.
  • Being community minded.

Founder - Jenni Harding
Supported by staff and 2 advisory boards
Meet the team

What we do

We offer an Australia-wide one-stop hub that makes it easy for individuals and organisations to do their greatest good by finding and supporting Australian social enterprises, B Corps, charities and not-for-profits .
We offer services and memberships to purpose-driven and underserved organisations including social enterprises, charities and other not for profits, as well as service providers to the for-purpose sector (collectively members).

Services offered include:

  • A digital hub to find and support for-purpose organisations via shopping, donating, finding courses and events, paid and volunteer jobs, asks/offers, resources and more
  • Membership on the Greatest Good ecosystem (see table below for various service offering)
  • Education sessions and events
  • Presentations and workshops
  • Consulting services
  • Start-up and other advice and mentoring
  • Regulatory updates
  • Free tools and resources

Our work

Head office:

  • Victoria

Service location(s):

  • Australian Capital Territory
  • New South Wales
  • Northern Territory
  • Queensland
  • South Australia
  • Tasmania
  • Victoria
  • Western Australia
  • Outside Australia

Type(s) of actor:

  • Social enterprises
  • Capability builders
  • Professional service providers

Area(s) of activity:

Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

We’d love to hear from you!

Understorey is shaped by the people and organisations across Australia. Have suggestions, ideas or resources to share? Get in touch and help us make Understorey more useful, relevant and accessible for everyone.

Get in touch