Advocacy & promotion icon

Advocacy and promotion

Efforts to raise awareness, build support, and influence policies in favor of social enterprise development.

Actors in the advocacy and promotion domain include:

  • Social Enterprises

    A social enterprise is a business that puts people and planet first. They trade like any other business, but exist specifically to make the world a better place. Social enterprises can adopt a range of legal structures, identities, and play multiple roles, across different domains, in the ecosystem.

  • Peak bodies

    National or regional associations that represent and advocate for the interests of social enterprises and the broader sector. Peak bodies may be governed by their members and also provide networking activities, capacity building, and events.

  • Networked initiatives

    Collaborative projects and alliances that bring together multiple stakeholders around shared interests, learning inquiries, and to address specific social, environmental, or organisational challenges.

  • Standards organisations

    Bodies that establish and maintain certification schemes and benchmarks for social enterprise performance and impact. Standards may be related to specific areas of impact (e.g. animal welfare), specific products (e.g. Fair Trade), or whole of organisation (e.g. People and Planet First).

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