‘How social entrepreneurship works’, Sally Osberg and Roger Martin

Based on their book, this article by Sally Osberg and Roger Martin explores how social entrepreneurs drive transformative change, using the story of Andrea and Barry Coleman, founders of Riders for Health, as a prime example. The Colemans identified a critical gap in African healthcare delivery - inadequate transportation infrastructure - and envisioned a future where reliable transportation systems would revolutionise healthcare access. 

The authors emphasise that successful social entrepreneurs go beyond merely using business to create positive outcomes. They aim for systemic change, leveraging personal expertise to address overlooked issues. The article stresses the importance of targeting specific constituents while considering the broader ecosystem. For Riders for Health, this meant focusing on rural African populations while also engaging with health ministries, community health workers, and other stakeholders. By aligning the interests of various actors, social entrepreneurs can create sustainable, transformative change.