SquareBySquare

Who we are

SquareBySquare's mission is to enable anyone to buy and sell microparcels of conservation land, making land ownership more accessible, affordable, and tradable by unlocking its natural capital value sooner.

By providing the technological and legal infrastructure to assist conservation societies and foundations to raise funds faster through owners, rather than donors, our vision is to make it profitable to protect nature, collectively.

This innovative approach allows individuals and businesses alike to invest in conservation efforts directly. Our platform not only facilitates investment but also promotes awareness about biodiversity loss and habitat preservation. By fractionalizing land ownership, we empower a broader audience to engage in environmental stewardship, creating a community of conservationists who can collectively contribute to significant ecological outcomes.

Through our initiatives, we strive to combat deforestation, support endangered species habitats, and foster sustainable practices that benefit both people and the planet. The financial model we propose encourages ongoing investment in conservation efforts, ensuring that these vital ecosystems receive the attention and funding they require for long-term sustainability.

Our Values:

• Curiosity - which represents an insatiable thirst for knowledge and exploration, a desire to continuously learn and grow.
• Creativity - the ability to think outside the box and come up with unique and innovative solutions to problems.
• Compassion - showing empathy and understanding towards others, nurturing a sense of care and concern for people around.
• Open Company - a principle that encourages transparency, honesty, and collaboration in all aspects of our work.

Henk Kleynhans is the Founder of SquareBySquare with a mission of making it profitable to protect nature. Prior to founding SquareBySquare, Henk held leadership roles at Salesforce, Qantas, Commonwealth Bank, and Atlassian. He is a Forbes-recognized tech entrepreneur and an accomplished speaker, author, and industry thought leader with an avid interest in birding.

Ingi Deutschlander leads Marketing and Operations at SquareBySquare. She has worked on policy lobbying efforts across Africa in telecoms and criminal justice. A social and environmental change advocate with experience in board and community management, Ingi has a knack for identifying strategic partnerships for organizational success.

What we do

We provide a platform and ecosystem for preserving nature, land ownership, sharing indigenous culture, strategic partnerships, climate positive action, carbon offsets, ESG and more.