Impact Measurement for Social Enterprises

Over the past 12 months, SIMNA (Social Impact Measurement Network Australia) convened a series of peer-learning roundtables to explore what it really takes to measure and communicate social impact. Whether you're just starting your impact measurement journey or are well into refining your approach, this webinar offers a space to share experiences, challenge assumptions and gain practical insights.

This interactive conversation will explore:

• What frameworks and methodologies are available for measuring social impact, and how do you choose the right one for you?
• How can we balance the pressure for short-term results with capturing long-term change?
• How do we communicate impact meaningfully to diverse stakeholders, from funders to communities?
• What opportunities and risks does AI bring to the future of impact measurement?

About the Convenor

SIMNA is a growing network of members who believe that understanding and measuring social impact is critical to achieving the best possible outcomes for all Australians, our communities and our environment. SIMNA exists to rapidly connect the ideas, people and resources that will drive positive social and environmental impact into the core of organisations and decisions.

Chelsea Baker

Impact and Advisory Manager

 

Sefa Partnerships Ltd

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Chelsea Baker is a social enterprise practitioner with over 20 years’ experience across community development, social innovation and not-for-profit leadership. She is currently an Impact and Advisory Manager at Sefa, and has recently served as Interim CEO of Green Fox Training Studio. Chelsea is also a Non-Executive Director at Food Connect Shed Limited. Her work focuses on supporting social enterprises and community-led organisations to translate purpose into practice - strengthening strategy, building capability, and connecting impact to sustainable delivery. She brings experience across participatory design, enterprise development and blended finance, with a strong focus on how impact is defined, measured and used in real-world contexts. Chelsea contributed to the national learning group on impact measurement as a practitioner, bringing insights grounded in frontline delivery, organisational realities and the trade-offs social enterprises navigate.

Chrissy Wilson

Community Engagement Coordinator

 

Holy Grounds (Boorloo/Perth)

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Chrissy Wilson is the Community Engagement Coordinator at Holy Grounds in Boorloo / Perth, a social enterprise cafe set up to respond to loneliness and social isolation by creating opportunities for participation, belonging, and social connection. With a background in community development, she has worked across purpose-driven organisations and government, bringing a thoughtful, people-centred approach to her work. Known for her creative thinking, Chrissy thrives on sparking ideas, exchanging insights, and building collaborative opportunities. Alongside her day job, Chrissy is an analogue collage artist who facilitates workshops that create space for people to explore ideas, storytelling, and the joy of making together.

Karina Ojeda

Co-founder and CEO

 

Mosaik Experiences

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Karina Ojeda is a passionate social change maker, transformational community leader, facilitator, educator, mentor and consultant. Originally from Barranquilla, Colombia in South America, Karina is the co-founder and CEO (Chief Empathy Officer) at Mosaik Experiences, a certified social enterprise dedicated to reducing social isolation and loneliness through the power of social arts and culture. With 18 years of experience in the social sector and social business, both in Melbourne and internationally in South America, Karina brings a unique blend of social entrepreneurship expertise and a heart-centred approach to her work. Karina is committed to shaping a more connected, conscious, compassionate and empathetic world. Through innovative mentorship, thoughtful awareness leadership, and impactful facilitation in wellbeing, inner development, transformative leadership and social entrepreneurship, she empowers individuals and communities to thrive.

Laura Glynn

Executive Officer

 

Social Impact Measurement Network Australia (SIMNA)

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Laura Glynn is SIMNA’s Executive Officer. SIMNA exists to rapidly connect the ideas, people and resources that will drive positive social and environmental impact into the core of organisations and decisions. She works with SIMNA’s members, partners and volunteers to build a powerful community of practice that can lead and shape the development of social impact measurement in Australia. She has worked in the social impact space globally for the past two decades, in events, strategy and engagement. She loves connecting and collaborating with fellow changemakers who are working to bring about positive social change.