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Cover art for ‘The Announcement’ podcast with bold title text and abstract background.
Podcasts

The Announcement

The Announcement is a documentary podcast series hosted by Matt Barr that delves into Patagonia’s radical 2022 decision to make “Earth” its only shareholder, exploring legacy, purpose and capitalism’s evolving role.

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Summary

This podcast offers a bold investigation into one of the most talked-about business moves in recent history.

  • It examines why Patagonia relinquished control to prioritise purpose over profit.
  • Hosted by Matt Barr via the Looking Sideways platform, the series blends storytelling, deep research and documentary style production.
  • Listeners will explore themes surrounding corporate governance, environmental responsibility, reinterpretations of capitalism and the role of symbolism in business.
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The Announcement podcast | Understorey