13 Nov 2025

The Announcement

The Announcement is a documentary podcast series hosted by Matt Barr that delves into Patagonia’s radical 2022 decision to make “Earth” its only shareholder, exploring legacy, purpose and capitalism’s evolving role.

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Summary

This podcast offers a bold investigation into one of the most talked-about business moves in recent history.

It examines why Patagonia relinquished control to prioritise purpose over profit.
Hosted by Matt Barr via the Looking Sideways platform, the series blends storytelling, deep research and documentary style production.
Listeners will explore themes surrounding corporate governance, environmental responsibility, reinterpretations of capitalism and the role of symbolism in business.

Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

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