How to Rank #1 in AI

This video is a walkthrough of HubSpot's new AEO tool, a feature built into Marketing Hub that tracks how often a brand is mentioned by AI platforms such as ChatGPT, Gemini and Perplexity. The video explains that when these tools don't mention a business in response to relevant queries, that traffic goes to competitors instead, often without the business realising it is missing out.

The video steps through setting up the tool, starting with a setup stage many users skip: entering company and data source information before anything else works properly. From there, it covers the main parts of the dashboard, including a brand visibility score, competitor comparisons, citation tracking, and a prompts section that shows how a brand performs against specific AI queries. Prompts are treated as the AI-era equivalent of keywords in traditional search engine optimisation (SEO).

The video also covers how to act on the tool's findings. It explains the recommendations tab, which flags content gaps, and shows how prompts can be generated around different stages of the buyer journey, from awareness through to decision. It compares prompt limits across HubSpot's Pro and Enterprise tiers and touches on a free companion tool, the AEO grader, for checking brand visibility without a HubSpot account.

This video is most relevant to marketers, business owners and HubSpot users who want to understand and improve their brand's visibility in AI search results.