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Infographic showing Doughnut Economics business tool with redesign questions and key organisational elements.
Guides

13 Nov 2025

Doughnut Economics Action Lab (DEAL)

This is a website and workshop tool for companies to engage with Doughnut Economics. It aims to help transform the deep design of a business e.g. ownership and governance, to ensure it can use the strategies, practices and business models needed to help humanity into the Doughnut.

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Summary

The tool is based on two core questions:

  • Which transformative ideas will your business need to pursue to help humanity into the Doughnut?
  • How could a redesign of your business unlock these transformative ideas?
Two circular portraits on a light grey background with abstract curved shapes and teal arrows. Christina Chun, Chief Product Officer, is pictured smiling at the top left against a coral background. Kate Kutty, Engagement Lead, is pictured at the bottom right against a cream background with an orange circular border.

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