Inclusive Business Playbook, Acumen-EY

This playbook, developed by Acumen and EY, provides a practical framework and real-world case studies for building inclusive businesses that create value for low-income and marginalised communities while maintaining financial sustainability. ‘Inclusive business’ is a term that has become popular over recent years, often used in association with emerging markets. It has many overlaps with the concept of social enterprise. The playbook argues that market forces are not invisible hands but rather collections of human decisions that can be changed to create a more equitable economy.Key elements include:

1. A framework examining 7 core business elements:

• Purpose: framing business goals around solving problems for marginalised communities.
• Strategy: building with a 'future back' approach to inclusion.
• Customers: prioritising needs of low-income and marginalised customers.
• Workforce: creating equitable, dignified employment opportunities.
• Supply chain: ensuring fair distribution of value throughout.
• Governance and ownership: broadening participation in decision-making.
• Value Indicators: Defining success beyond just financial metrics.

2. Eight detailed case studies featuring successful inclusive businesses across sectors like housing, recycling, healthcare and agriculture.
   
3. Practical guidance and worksheets on:

• Developing inclusive business strategies.
• Engaging marginalised stakeholders.
• Building supportive organisational structures.
• Measuring blended value creation.
• Managing tensions between impact and profit