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Logo depicting a purple outline of a woman’s profile enclosed within a circular line.

Who we are

Penny is a platform and community created to help Australian women build financial confidence and achieve their goals, starting with home ownership.

We know that women face unique financial challenges, from career breaks and pay gaps to relationship changes and rising living costs. That’s why Penny combines practical tools, expert insights, and a supportive community to help you move forward with clarity and confidence.

More than just a finance app, Penny is a personalised home buying guide, helping you understand your options, make smart decisions, and connect with others who are on the same path.

What we do

At Penny, we believe there’s no one “right” way to buy a home, and no two financial journeys look the same. Whether you’re buying solo, with a partner, or teaming up with friends or family, Penny gives you the knowledge and support to make decisions that truly fit your life.Our platform brings together everything you need to plan and take action:

  • Simple, jargon-free guidance that makes the financial side of home buying clear and manageable.
  • Smart tools and calculators that help you see what’s possible based on your income and goals. 
  • A trusted network of verified professionals, including brokers, advisors and  conveyancers.
  • A growing community of women sharing their stories, wins, and lessons along the way.

Penny is designed with women in mind, but is open to anyone who wants to take control of their financial future and make confident, informed decisions.Learn more about Penny at www.urpenny.com

Head office:

  • New South Wales

Service location(s):

  • Australian Capital Territory
  • New South Wales
  • Queensland
  • South Australia
  • Victoria
  • Western Australia

Type(s) of actor:

  • Social enterprises
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We’d love to hear from you!

Reach out to one of our team members, and share input and ideas about how we can evolve Understorey.

Get in touch
Penny | Understorey