Growth For Purpose

Who we are

Growth For Purpose (GFP) is a purpose-driven growth consultancy helping businesses in mental health, well-being, and sustainability sectors. Specializing in retention-led growth, UX/UI optimization, and data-driven strategies, GFP builds long-term customer relationships and drives positive impact for people and the planet.

At Growth For Purpose (GFP), we are passionate about driving sustainable growth for purpose-led businesses in the mental health, well-being, and sustainability sectors.

Our mission is simple:

Empower companies that aim to make a positive impact on the world while delivering measurable growth results.

Our Core Values:

• Be Generous in Value Creation: Genuine value builds loyalty and fosters trust. We believe in creating lasting, meaningful relationships with our clients and their users.
• Embrace Empathy: We put ourselves in others' shoes to understand both the needs of businesses and their customers, ensuring that every step we take has a positive impact.
• Continuous Improvement: We are always looking for ways to optimize and grow, but we know that perfectionism can be counterproductive.
• Efficiency Matters: We thrive on finding growth loops and innovative strategies that drive long-term success.
• Create Positive Impact: We help our clients build trust and purpose while staying calm and focused on delivering impact, even in unpredictable startup environments.

Meet the Team: We’re a team of trusted experts with extensive experience in growing impact-led app businesses:

• Matt Orlowski, Founder & Head of Growth: Specializes in sustainable growth strategies that maximize long-term customer retention and lifetime value.
• Louisa, Content & Social Media: Ensures that content aligns with GFPs ethos, driving engagement across platforms.
• Mathushah, Growth Marketing Executive: Supports data-driven strategies to help businesses grow sustainably.
• Marsha, UI/UX Designer: Crafts user experiences that align with the needs of impact-driven businesses.
• Ben, Brand and Marketing Designer: Ensures consistent, mission-driven branding across all touchpoints.
• Chloe, Performance Marketing Specialist: Delivers high-impact campaigns that drive positive ROI for purpose-led brands.

Our Experience: We've worked with a variety of sectors and products, from mental health solutions like WhiteFlag and My Online Therapy, to fitness brands like Gymshark and Tone & Sculpt, and even innovative financial and blockchain projects such as HODL. Our team has a track record of delivering real impact across industries, whether it’s supporting new parents through SleepWellBaby, helping manage anxiety with DARE, or working on AI-driven solutions for Heidi Health.

Join Us: We invite you to partner with us for your next growth project and benefit from our mastery of sustainable growth marketing. We're here to help you create lasting value and drive positive social change, one strategy at a time.

What we do

At Growth For Purpose (GFP), we offer tailored growth strategies designed to maximise long-term customer retention, user experience (UX), and lifetime value (LTV) for purpose-driven businesses. Our core services include:

• Retention-led growth strategies: Focusing on customer loyalty and reducing churn.
• UX/UI Optimization: Designing intuitive user journeys that increase engagement and conversion.
• Performance Marketing: Driving efficient and impactful paid and organic acquisition strategies.

We specializse in mental health, well-being, sustainability, and habit change, delivering proven results such as double-digit retention improvements for brands like SleepWellBaby and WhiteFlag.