#GoKindly

Who we are

At #GoKindly, we are driven by a vision of sustainable capitalism and purpose-driven brands. We believe that businesses should be a force for good, creating profit while making a positive impact on the world. Our approach centers on the principles of kindness, fairness, and environmental stewardship.

Operating within a "Kindness Circle," we strive to be kind in every aspect of our business. This means paying fair wages, eliminating single-use plastic packaging, and sourcing materials locally. We are proud to be a certified B Corporation, meeting the highest standards for social and environmental performance.

Our mission is to foster positive change through the products we create and the partnerships we support. By focusing on sustainability and ethical practices, we ensure that every step in our supply chain reflects our values. We are committed to making a meaningful difference in the lives of those who need it most.

What we do

We create high quality Australian made bedding - our product range includes Pillows and Quilts. We focus on ethically sourced materials and offer products that are OEKO-TEX Standard 100 certified, allergy-friendly, and great for sensitive skin.

But we don’t stop at great products. At #GoKindly, we believe in profit for purpose. That’s why we donate 50% of our profits to support women and non-binary individuals experiencing housing stress. We partner with Juno (formerly WISHIN) and Women’s Housing Ltd. to provide housing options and a safe space for those in need, making a real impact with every purchase.