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Who we are
We’re all about distributing the power of purpose-driven branding and marketing to amplify impactful stories and initiatives.
We are on a mission to create brands that not only engage but inspire the wider community, helping pave the way to a future where buying from social enterprises and 'for purpose' organisations becomes simply business as usual.
The team is driven by Irma del Mundo (Strategy Lead), Kris de Jesus (Design Lead), Jem Hecht (Community Lead) & Misha Olea (Project Manager).
Gallery
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Irma shares her experience to designers as a 2023 Good Design Awards juror.
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Irma showing Hotel Etico’s brochure (designed by brandkind) at 2023 Social Enterprise Festival.
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Prime Minister Anthony Albanese launches Beacon Laundry, a brand designed by brandkind.
Irma speaks at the 2023 NSW Changemaker Event by Westpac.
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What we do
We approach branding from the full marketing spectrum. Regardless of where you’re at - Strategy, Design, Delivery, Website Development: we've got you covered.
Our community of passionate marketing professionals is dedicated to supporting social enterprises with proven strategies and creative solutions.
We exist to help these “businesses for good”—purpose-driven organisations working tirelessly to make a difference for both people and the planet. Yet, many social enterprises often lack the insights, resources, and expertise that larger, for-profit entities have at their fingertips.
Our work
Beacon Laundry
OtherWhite Box Enterprises needed a disruptor in the B2B laundry category, with a positioning and brand identity embodying its purpose with a premium look and feel. brandkind created its positioning strategy, brand identity and website design, led by founders Irma and Kris, with high-level support from Amy Blacker at WhiteBox Enterprises. This has maintained as an ongoing client-agency collaboration.
Beacon LaundryCommUnity Construction
OtherCommUnity Construction is a refugee-owned and managed social enterprise providing training and employment for refugees and asylum seekers in the construction industry. A complete rebrand of ‘Nick Tiling’ was required for the business to be a credible national player, targeting bigger clients in the built environment and providing more services in order to help more refugees gain employment.
CommUnity ConstructionThe Bread & Butter Project
OtherThe Bread & Butter Project needed a marketing partner to support it as it scaled up, ensuring its branding and marketing was at par with other artisan bakeries while appealing to both wholesale as the B2C market it pivoted to during Covid.
The Bread & Butter Project
Head office:
- New South Wales
Service location(s):
- Australian Capital Territory
- New South Wales
- Northern Territory
- Queensland
- South Australia
- Tasmania
- Victoria
- Western Australia
- Outside Australia
Type(s) of actor:
- Social Enterprises
- Capability builders
- Professional service providers
Area(s) of activity:
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