

Who we are
Barragi Mawang is a trailblazing, Wiradjuri-led digital agency that stands at the intersection of ancient wisdom and modern technology. The name itself, which translates to "Fly Together" in the Wiradjuri language, serves as the cornerstone of its operational philosophy. Founded by James Saunders, a proud Wiradjuri and Gunditjmara man, the agency is dedicated to amplifying Indigenous voices and businesses within the global digital landscape.
The core mission of Barragi Mawang is to bridge the "digital divide" by providing high-tier creative services that remain culturally grounded. Unlike traditional agencies, Barragi Mawang prioritizes a collaborative, community-first approach - true to its name - ensuring that the digital transformation of its clients is both sustainable and respectful of Indigenous protocols.
What we do
Strategy
We believe that a strong foundation is key to any successful business. Our strategic services are focused on aligning your purpose, vision, and values to create a solid plan for growth and innovation. We work closely with you to design impactful brand and customer experiences that resonate deeply with your audience.
Branding
Branding is more than just a logo or tagline; it’s how your business connects with its audience. We help businesses craft powerful brand identities that speak to their core values and differentiate them in a crowded market. From naming and positioning to visual and verbal identity, we ensure that your brand stands out and communicates the right message.
Marketing
In today’s competitive landscape, effective marketing goes beyond basic advertising. We provide actionable data insights and integrated creative campaigns that drive measurable results. Our media planning and buying services ensure that your marketing budget is spent efficiently and that your message reaches the right audience.
Innovation
Innovation is at the heart of what we do. We help businesses reinvent themselves and stay ahead of industry trends by developing new ideas, concepts, products, and services. Our innovation-driven solutions give you the competitive edge you need to thrive in today’s fast-moving market.
Training
We can deliver bespoke digital marketing training for small to medium-sized businesses. This training will be customized and tailored to the client’s specific needs. The training can cover a range of topics, including an introduction to SEO, social media advertising, Google Ads, and generative AI, among other relevant areas.
Head office:
- New South Wales
Service location(s):
- New South Wales
- Victoria
- Queensland
- South Australia
- Tasmania
- Western Australia
- Northern Territory
- Australian Capital Territory
- Outside Australia
Type(s) of actor:
- Social enterprises
- Market connectors

We’d love to hear from you!
Reach out to one of our team members, and share input and ideas about how we can evolve Understorey.
Get in touch