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The image features the logo of "1for1.club," with the text in black font and the letter "U" in "club" highlighted in orange.

1for1.clUb

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Who we are

1for1.clUb is a Tasmania-based certified social enterprise retailing purpose-driven adventure clothing designed for hiking, travel, camping and everyday exploration. Our premium Australian merino socks and beanies are engineered for comfort, durability and multi-day wear in challenging conditions.

The idea for 1for1.clUb came from a simple observation: many of the challenges faced by multi-day hikers, limited access to washing facilities, long periods on your feet, managing moisture, blisters and foot health, are the same challenges faced by people experiencing homelessness. Quality socks can make a significant difference to comfort, wellbeing and dignity.

Socks are consistently one of the most requested items by homelessness support services, yet one of the least donated. Through our One Purchased = One Distributed model, every item purchased includes the distribution of a matching item through trusted community partners supporting Australians doing it tough.

Led by founder Gabe Gossage, 1for1.clUb is driven by the values of adventure, quality, impact and community, proving that everyday purchases can create practical, lasting change.

Gallery

Feet in navy 1for1.club branded socks stretched out inside a glowing tent at night
Close-up of a hiking boot and blue U-branded sock resting on a weathered log in a bush setting
Close-up of legs wearing black U-branded socks standing on a timber platform with Uluru rising in the red desert behind them
Close-up of legs wearing black socks with an orange U logo, standing in front of the Taj Mahal
Two smiling women holding rolled pairs of branded socks in front of a wall displaying community organisation logos
Three people smiling and holding branded coffee cups and a paper bag of goods in a bright foyer
A person in a winter jacket and beanie sitting outside a café with a greyhound dog resting beside them
Six people smiling and holding branded coffee cups together in an office, standing beside a pull-up banner
A grey storage bin filled with rolled pairs of navy and grey branded socks with orange labels

What we do

1for1.clUb designs and retails premium adventure clothing, specialising in Australian merino wool socks and beanies for hiking, travel, camping, running and everyday outdoor activities. Our products are engineered for durability, comfort and multi-day wear, making them ideal for adventurers who need reliable gear in challenging conditions.

Our social impact model is built into every purchase. Through our One Purchased = One Distributed approach, every item sold includes the distribution of a matching item through trusted community partners supporting people experiencing homelessness and hardship across Australia.

Our impact focuses on:

  • Improving comfort, warmth and foot health for people experiencing homelessness.
  • Providing practical, high-quality essentials that promote dignity and wellbeing.
  • Supporting community organisations with products that are consistently among their most requested items.
  • Encouraging consumers and businesses to make purchases that create measurable social outcomes.

Since launching, 1for1.clUb has distributed hundreds of pairs of socks and beanies through homelessness services, shelters and outreach programs, helping people stay warmer, healthier and more comfortable while demonstrating how purpose-led retail can create meaningful social change.

Our work

Head office:

  • Tasmania

Service location(s):

  • Australian Capital Territory
  • New South Wales
  • Northern Territory
  • Queensland
  • South Australia
  • Tasmania
  • Victoria
  • Western Australia
  • Outside Australia

Type(s) of actor:

  • Social enterprises

Area(s) of activity:

Team portrait photos - contact us

We’d love to hear from you!

Reach out to one of our team members, and share input and ideas about how we can evolve Understorey.

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1for1.clUb | Understorey